Protect access to your workplace with FR
3D body (skeletal) tracking middleware
Edge AI hardware
for face and body tracking
AI video analytics platform
for human activity recognition
Advanced face liveness detection for digital onboarding and KYC
Scalable API for facial
and body recognition
Facial and body recognition library for server, mobile and embedded solutions
3DiVi Inc., founded in 2011, is one of the leading developers of AI and machine learning (ML) technologies for computer vision.

Face Recognition and Computer Vision for Marketing

The face biometrics and body tracking technologies developed by 3DiVi make it possible to analyze the demographic makeup of an audience, their behavior, and movements, and to recognize repeat visitors in order to improve the level of service or provide targeted advertisements.

Applications of Computer Vision in Marketing

By extracting valuable insights from video data, businesses can make data-driven decisions, optimize their strategies, and deliver personalized experiences to their target audience
Targeted Advertising
Analyze facial features and demographics to identify the age, gender, and emotional expressions of individuals. This information can be used to deliver targeted advertisements based on the specific characteristics of the viewer, improving the relevance and effectiveness of marketing campaigns.
Personalized Content Delivery
Customize the content displayed to them in real-time. This could include personalized product recommendations, promotional offers, or tailored messages based on the individual's preferences, past purchases, or browsing history.
Audience Analytics
Analyze audience demographics and behavior during marketing events, such as trade shows or conferences. This data helps marketers understand the composition of their audience, gauge their engagement levels, and make informed decisions to optimize marketing strategies.
Emotion Analysis
Analyze facial expressions to detect emotions such as happiness, surprise, or frustration. Marketers can leverage this data to understand how consumers react to their products, advertisements, or brand experiences, enabling them to tailor their marketing efforts accordingly.
Customer Feedback and Sentiment Analysis
Analyze customer feedback videos or images. By interpreting facial expressions and gestures, marketers can gain insights into customer sentiment, allowing them to address concerns, improve products or services, and enhance the overall customer experience.
Interactive Displays and Augmented Reality
3DiVi face recognition enables interactive displays that respond to customers' faces or gestures. This technology can create engaging experiences where customers can virtually try on products, visualize personalized recommendations, or interact with virtual brand ambassadors, enhancing customer engagement and brand interaction.
Customer Tracking and Retargeting
Track customer movements and behaviors within physical stores or event venues. This data can be used to retarget advertisements or deliver personalized offers based on the customer's previous interactions and preferences.
Social Media and Influencer Marketing
Identify individuals' faces in social media posts or videos, allowing marketers to track brand mentions, user-generated content, or measure the reach and impact of influencer marketing campaigns.
Customer Segmentation and Profiling
By analyzing facial features and characteristics, computer vision algorithms can contribute to customer segmentation and profiling. This data helps marketers understand their target audience better, tailor marketing strategies to specific customer groups, and develop more effective campaigns.
Customer Experience Enhancement
Personalize the customer experience at physical retail locations. For example, it can recognize loyal customers as they enter the store, enabling personalized greetings, tailored recommendations, or exclusive offers to enhance customer satisfaction and loyalty.

3DiVi Inc. Success Stories

Omnigo Software
Ecortex
Mobile-Technologies Inc.
Papillon APFIS
Unique Technologies
Papillon ACS

Learn More About 3DiVi Products

Facial and body recognition library for server, mobile and embedded solutions
Scalable API for facial and body recognition
3D body (skeletal) tracking middleware
AI video analytics platform for human activity recognition
Advanced face liveness detection for digital onboarding and KYC
Edge AI hardware
for face and body tracking
Ask an Expert
3DiVi computer vision experts are always ready to help you to find a solution matching your requirements