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Audience Analytics
3DiVi face biometrics and body tracking technologies allow to analyze socio-demographic characteristics of the audience, their behavior and movements as well as to recognize regular visitors to raise the service level and offer relevant ads.
99.6%
Recognition accuracy confirmed by NIST FRVT
< 1 s
Time to find a match in the list of 50,000,000 faces
10 ms
Minimum time to extract a face biometric template
Use video analytics to know your customers’ needs!
Analysis of offline audience characteristics
3DiVi products help to collect anonymized data about the audience and customers, that is, to determine their gender, age and emotions.
Analysis of audience movements
With 3DiVi products you can count unique customers and build heat maps of the audience routes in the room, determining room zones with the largest people flow.
Analysis of customer behavior
3DiVi technologies and products allow to carry out a comprehensive study of the customer experience, that is, to identify user preferences, save purchase history, track the frequency of visits and gaps between them.
Targeted advertising on digital displays
Information about gender, age and emotions of customers, collected with the help of 3DiVi products, is used in CMS for targeted advertising.
Analysis of advertising effectiveness
Detected characteristics of the audience, who viewed or ignored the ads, are used to improve the advertising effectiveness.
Applications
3DiVi products are easily scaled and can be used by any companies from service, retail, hotel and restaurant business.
Retail
Boosting sales and cross-selling by well-timed display of relevant ads. Increasing the audience’s loyalty. Changing the product matrix or the location of separate showcases according to the customers’ needs.
Marketing and advertising agencies
Targeted advertising on digital displays through CMS integration. Analysing the effectiveness of advertising campaigns. Providing the advertiser with a wide range of audience data. Improving advertising effectiveness and audience engagement. Gesture interaction with advertising content.
Event agencies
Counting the number of participants and socio-demographic analysis of the event audience. Increasing the effectiveness of further activities through the analysis of collected data.
Advantages
High-speed and accurate identification
Thanks to AI-based proprietary technology 3DiVi algorithms identify a person or a situation in less than 0.5 s. Accuracy of algorithms is confirmed by NIST.
Effectiveness in any circumstances
3DiVi algorithms recognize a person by face and integrate with any cameras placed in the dark or in the bright light, indoors or outdoors.
Instant reaction to an event
3DiVi algorithms analyze video streams in real-time mode. When any significant event occurs, they send a signal to an operator or security service and record it in a report.
Flexible adaptation to any customer’s needs
Processing video streams from any types of cameras. Integration with any information systems via a convenient and well-documented API.
Success Stories
Face recognition of blacklisted visitors in casinos
A set of development tools to create applications that recognize human faces and silhouettes, determine their gender, age and emotional state with active or passive liveness check.
Smart camera system with built-in video analytics that recognizes faces, silhouettes, objects and situations offline without persistent connection to a remote server or operator control.