3DiVi News

How Account Sharing Costs EdTech Up to 100% of Revenue

Written by: Artyom Vakilov, Product Owner at 3DiVi BAF

One eLearning account, five users, zero profit. Sound familiar?
The global EdTech market hit $163.5 billion in 2024 and is on track to more than double by 2030. This growth is powered by personalized learning and AI educational tools. But alongside this boom, a silent threat is draining profits: account sharing.

One paid account is often accessed by multiple learners, traded in chat groups, or even resold through Telegram or gray markets—resulting in massive, hidden revenue losses.
A study by Rupt uncovered these striking numbers:

  • EdTech: up to 100% revenue lost from account sharing
  • AI tools: 27% impacted
  • Video hosting: 35% impacted
  • Social media management: 76% impacted
Education stands out as the most vulnerable sector, with nearly every account being used by multiple people. And here’s the kicker — most EdTech platforms don’t even track it.

At 3DiVi, we built BAF — the biometric identity verification platform that can reveal who’s really logging into your courses. It works through:

  • Face Auth with 95%+ Pass Rate,
  • Liveness detection — blocks photos, masks, and video attacks (99%+ accuracy),
  • Anti-fraud user session monitoring: IP addresses, geolocation changes, browser behavior, VPN usage, and more.

If an account logs in from multiple cities in a day, switches devices, connects via TOR, or exhibits suspicious session patterns, you see it — and decide whether to notify users, limit access, monetize properly, or disable accounts.

No friction for users. No extra SMS codes or passwords.
Build secure digital identity with 3DiVi BAF — biometric identity verification platform for banks, fintechs, and government services.

Explore 3DiVi BAF
2025-09-16 17:00 Articles BAF